blekko: A New Search Engine Launched to Kill Google

Newly launched search engine called Blekko has been launched and hailed as a ‘Google killer’. On a request of users blekko is been launched. It filters out all poor quality and irrelevant websites, as they’ve overrun the web and dominate search engine results.

blekko is a better way to search the web by using slashtags. Slashtags search only the sites you want and cut out the spam sites. Use friends, experts, community or your own slashtags to slash in what you want and slash out what you don’t.

blekko launch to kill google

What is a slashtag?

A slashtag is a tool to filter search results. Rather than searching the entire web, a slashtag allows you to search just the sites you want searched. For instance, “Barack Obama/satire”

User slashtags – These are the slashtags that you and/or other users make. They’re personal takes of what are the best sites on the web for various types of searches.

Built-in slashtags – These slashtags tell blekko to search a specific type of site, like blogs or news or sites associated with people.

Topic slashtags – These are slashtags that blekko has created to search only the top sites for specific topics like health, conservative, liberal, tech, VC, etc.

How to Slash the Web?

Make ’em: Make a slashtag that includes just your favorite sites. Make it as narrow (/scuba) or as broad (/favorites) as you like. Add that slashtag to any search and you’re only searching those sites.

Use ’em: Find a friend’s slashtag and get in their head for your searches. For example, try searching Rich’s home brewing slashtag for quality info on brewing your own beer (ex. wheat beer /homebrew).

Make ’em better: They’ve already created hundreds of topic slashtags that you can search now. Everything from /conservative, to /humor to /vc is there.

Users can make search on blekko using word such as ‘global warming’ and come up with results as per usual. But what makes it unique from other search engine is with the use of ‘slashtags’, or different words separated by a slash.

Therefore if a user searches ‘global warming / green’ it would bring them up only environmental websites to do with green groups or issues. Likewise a search for ‘Angelina Jolie /noporn’ would avoid any type of pornographic websites associated with the Angelina Jolie.

How blekko Kills Google?

Behind blekko there is a human team to pre-select useful sites on key topics and then limit searches to those alone. Therefore it’s also called as “content farm” website to score highly on searches but have little real information will be weeded out, as will pornography and spam.

blekko has also decided to take steps to be more open than Google. Next to every single search result you’ll found a small button marked ‘spam’ which allows users to remove that website from their searches forever. And unlike Google, the search rankings are completely transparent and can be accessed by simply adding ‘rank’ as a slashtag.

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Irfan Siddiqui

Irfan Siddiqui owner of RealTimeTricks where he helps others with blogging tips, tech news, gadget tips and other great updates. Follow him on twitter via @RealTimeTricks to keep in touch with him or catch him on Facebook

4 thoughts on “blekko: A New Search Engine Launched to Kill Google”

  1. Good Concept, there are many search engine launched but it is very hard to beat google like a dream to beat google. Anyway thanks for sharing

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