AdSense is one of the most powerful PPC (Pay-Per-Click) programs available on the Internet. Adding Google AdSense to a blog is very simple, and it can easily generate profits, even for a small blog with less than 100 visitors a day. While it is simple, there are some powerful ways to use AdSense that will optimize it for your blog.
When you go to the AdSense website you will find there are many different modules and it can become overwhelming. First, start by customizing your AdSense ads. You can change the color of the links, the ad box itself and how the box looks. Many marketers have found that making the AdSense text the same color as your links, typically blue, is the best way to attract user attention. This is because users look at the blue as a clickable color, since blue commonly signifies a link.
However, some marketers say to use a color that clashes the website, so that users will be drawn to the ads. For example, if the website is blue, make the text red. This method has worked well for some, and has been disastrous for others.
AdSense allows you to show text ads, image banners or both. Banners have a stigma of being purposely ignored and not clicked, but they tend to offer more money per click. While this comes down to experimentation, most marketers agree that using text ads exclusively is the best. By using text ads, you actually get two or three advertisers per advertising block, increasing the chance that a user will find something he or she is interested in.
Google only allows a maximum of three ad blocks per website, and you should never go above this amount. While three blocks are the maximum, using one or two blocks has been a successful strategy for some people. When three blocks are used, Google may have to struggle to find ads that work with your blog post, but if there are just one or two, then ads will almost always be relevant.
Positioning the ads around your blog is also important. You don’t want to throw three ad blocks at the top of your blog, because this looks unattractive and makes very little use of your blog space. Instead, place the blocks at hotspots. Where do your eyes go immediately when you look at your blog? Most of these spots are in the header, at the top of a post, in the middle of a post, towards the left or right side, or at the very bottom. The most common are the header, top of post, and side of blog.
When you write a blog post, AdSense contextually understands what the post is about and makes relevant ads, so you don’t need to worry about getting ads that are about your blog’s niche.
After the initial setup, the best way to make money with AdSense is just to write good content. You cannot tell people to click the ads, this is against Google’s TOS. However, if you have good content, this will attract traffic to your blog, and you will typically get several clicks per every 1,000 visitors.
Author – Michael is an expert in online marketing and monetizing websites through optimization of Google Adsense campaigns and targeting. Combined with targeted Google Adwords management website owners can deliver traffic at a lower cost than the revenue they receive through Adsense, making this an effective method to grow your online business.