Tips on Increasing Website Traffic through Google Images

What do you usually do whenever you spot a great photo in search results? Do you download and save it on your computer or do you click on the site that has uploaded it? If you do, imagine your readers clicking on the pictures, which your domain ranks for. This is a good way of increasing website traffic through Google Images.

As for me, I do both. I love browsing the Web for cool pictures of just about anything, from chocolate cupcakes to fashionable dresses. If I see an amazing image, I immediately download it on my laptop. Then, I check out the site that hosts it to find out if it offers other quality photos. I also go over the content if the title looks promising.


Why am I telling you this?

I am not the only person who likes to do these things. Several users out there look for photos too and if they come across one they like, they may just access the site that owns it.

So what does this have to do with you then? If you have a website, you can benefit greatly from these individuals.

“How?”, you may wonder. You can boost your site’s visibility.

How Do You Get Targeted Traffic From Google Images?

A user once posted this question as a comment to my blog post. He wanted to find out how I was able to determine if the stream of people coming in my site was indeed relevant.

I told the person that the traffic I get from such results is generally targeted since most users’ searches are specific. If, for example, I have a photo of a black dress and I optimise it properly, it can rank high for keywords I am using. And if these people visit my website, this is when I obtain quality traffic.

You Can Benefit From Google Image Search

increasing website traffic through google images

Given that insight, it goes to show that you can increase the number of users visiting your site by adding your pages with photos.

As a note though, you do not just put any pictures. You must choose those with high quality and relevancy to your topic. Other than that, you need to apply the following tips:

Place The Right Photos

Assuming that you are writing about enjoying a holiday cruise in the Caribbean but the images show snow-capped mountains and chalets. Do you think there is a connection here?

Obviously, the answer is no. And if you insist on doing this repeatedly, you may lose some of your readers’ interest as well as your credibility. They may even deem you incapable of providing valuable information.

If you don’t want this to happen, always choose your photos carefully. Before you add them, don’t forget the next ideas.

Incorporate Keywords

Where? In strategic places like the following:

  1. Filename – Change those series of digits with something more concise and descriptive. Maybe you can use Caribbean-sailing-holiday.jpg (note the jpg, which is the recommended extension) for a photo of your trip to the destination.
  2. Alttag – Also called alternative text, you need this so that the search bots can index and crawl your images for related terms. You also require this as a code for screen readers to help the software interpret pictures’ content for the sake of visually impaired users.
  3. Caption – You can choose to skip this aspect. But, personally, I prefer photos with descriptions. This is why I never forget to place one for my own images.

Show Your Creativity

Hmm, does this tip seem tricky? How can you be artistic with your photos?

Well, don’t just settle on boring ones. You can use comic strips, Instagram or Photoshop-edited pictures, or adorable stick figures. However, make sure that they are appropriate for the topic.

Remember, it is all up to you to make your site content interesting. So don’t be afraid to experiment and express your individuality through your work.

Final Thoughts

Do you think these strategies will work for you? You will never know unless you try, right?

So, what is your experience with Google Images? We would like to know what you have to say.

About the Author: Emma Tomlinson is the Head of Retail at Smart Traffic, an SEO reseller UK company that also offers marketing consultancy and search solutions.

Comments are welcome! Please do share this article if it may have helped you in any way! Also Like – Facebook & Follow us – Twitter to get connected.

Published by

Irfan Siddiqui

Irfan Siddiqui owner of RealTimeTricks where he helps others with blogging tips, tech news, gadget tips and other great updates. Follow him on twitter via @RealTimeTricks to keep in touch with him or catch him on Facebook

32 thoughts on “Tips on Increasing Website Traffic through Google Images”

  1. Hey Irfan,
    Many bloggers don’t know this. That’s why they give funny figures as names to their images files. If they follow your tips here, they will always get more traffic to their sites from those optimized images.
    Thanks for sharing and do have a splendid weekend

  2. Pingback:
    1. I’m happy to know that implementing RealTimeTricks tips you have increased your blog’s traffic. I hope you will share this news with your fellow readers & friends as well.

  3. Hi there Emma (though I know Irfan is going to reply here :D). My question to you both is that I’m getting some good traffic from Google Images, but then is it worth? I mean, people see the image, save it and leave the page without even looking at the blog. I mean, how is it helpful to the blog apart from adding digits to the ‘Traffic’?

    PS – Check out my giveaway of CommentLuv Premium! Cheers

    1. Very good question Raaj, when I read about this SEO 8-9 months back I too was like is it worth! But, later, when I find myself engaged into someone else blog just by landing through Google Images I realized that getting traffic from Google images is important.

      Just think, if 10 people are coming to your blog just for the image you had in that post but if 1 remains and become your reader then the use of doing SEO in images get fulfilled. 🙂

  4. Hi Irfan,
    Frankly speaking, I did not know about the potential value of Google images. Thank you very much indeed for sharing this valuable information. Since now I will try to be be more attentive to my pics.

    1. Hey Julia, I’m surprised to know that till now you were avoiding one of the biggest SEO point. Anyways, good to know that our article have helped you learn something new.

  5. Hey Emma, I believe that Google images can give a great traffic If I you optimize it well. I have been getting good traffic from Google image search results on my blog because I tried to optimize one of my blog image well which has a lot of monthly searches on Google.

  6. Yeah i agree with you, one of my blog which is hosted on blogger {free hosting} get almost 25% of traffic from google images. I was confusing at initial time, later i’ve known that images can also generates traffic from google images.


  7. Hi,

    Yeah we can get traffic from google images too as if we had optimized our images with Alt Tag. And believe me my blog also getting awesome traffic through images.

    thanks for the detailed post.

  8. Bloggers using WordPress as their blogging platform can easily do that(means adding alt and other things) as they see the option while uploading the image but in case of bloggers using blogger are not aware about this that they can do this….

  9. An image they say, speaks a thousand words. I’ll never forget that sentence because I’ve noticed that its a fact.

    Using the right ones on your posts will not only beautify it, but will also drive the message home more.

    It is indeed advisable to be using a well optimized images on your post as it will also increase your search traffic.

    Thanks for sharing Irfan.

  10. Hi Irfan,
    Great job on this post. It may interest you that some images on my posts bring in more traffic than the posts themselves.
    Goes to show why we really need to optimize our posts for search engines. Renaming images before uploading them is a great way to get our images relevant.

    1. Yeah! You are absolutely right, Yeremi. Renaming images before uploading helps images to get a unique slug which is very important in terms of SEO. Thank you for dropping your comment here.

  11. Hi Irfan, great article here. Yes, google images is one of best traffic resource for long time. By the way, I found a wordpress plugin which can redirect image link on Google image search engine to your wordpress main site directly. Basically, it avoid your image being framed by other website which trying to steal your image bandwith. In this case Google also frame your images too. I notice traffic improvement after installing this plugin. What do you think about it?
    Plugin name is Break out frames by ewwink.

    1. Hey Beny, I would love to see your guest post on this topic, if you wish you can write and submit it directly to us. And, thank you for dropping your comment on my post.

  12. Have you ever thought about adding a little bit more than just your articles?
    I mean, what you say is valuable and all. However think about if you added some great graphics or videos
    to give your posts more, “pop”! Your content is excellent but with images and
    clips, this website could certainly be one of the very best in its
    niche. Wonderful blog!

  13. Very informative post, Emma.

    The method you outline for increasing site traffic using Google images, looks quite solid….
    The only question I have with this, is regarding the legal end of using Google Images when a site is generating income…
    I had read a while back that certain copyright issues prevent the use of Google Images, apart from personal use and or when used by students for projects etc…

    Though, in the context of money making sites(commercial use) this was a different story, altogether…..

Leave a Reply