The internet today has become a wide and reliable source for selling and buying products. The internet industry that has developed it’s presence is full of competitors who are entangled with each other for a cut-throat competition to get the maximum number of visitors and a higher amount of revenue. They try and market themselves in any way possible, from social networks to deep linking SEO, so that they can gather maximum importance in search engines.
One keen practice that these internet marketers make use of these days is known as link cloaking. The word “cloaking” itself means dressing up or hiding. Therefore link cloaking refers to indirectly hiding or depicting a link of any website or your own webpage such that the search engine spiders or even users for instance do not realize its genuine source. This practice is really helpful for those who wish to have more visibility of their site content and products rather than just cling on to their domain names.
Affiliate businesses are the ones who reap the maximum benefits and consider cloaking a blissful technique. This is because for an affiliate, its site is not usually claiming to own the products that it displays or promotes throughout the internet. On affiliate sites you would often find links that point directly to their client’s domain. Once a person visits the affiliate site and intentionally clicks on the links to make a purchase he is taken to an alien site which also has a different and usually easy to remember domain.
This makes the visitor understand that the previous site was one developed by an affiliate webmaster and there was no need in visiting his site to make a purchase later or the next time it was to place an order.
However a smart affiliate would usually practice link cloaking to cover the genuine site he is supposed to redirect the visitor to make a sale. With cloaking, even the visitor may not feel alienated and would usually remember the affiliate’s site as to make a purchase either the next time or make another purchase.
Reasons Why You Should Cloak Your Links
Many affiliates who manage such sites to earn through commissions usually are not fully aware on coding and scripting of the site. Therefore those whose sites are not secured are prey of getting them stolen or hijacked through these expert webmasters who identify these people as being affiliates. Link cloaking fools them to think that the products appear on the same site rather than any other.
Many visitors these days are getting smarter and want stuff to be easier for them. If they saw links that were long, ugly and a bit complicated on your site they would rather not visit them next time. Cloaking your links may not only make them friendlier to the eye but also make it more search engine friendly by adding a little keywords in the new link you prepared for a page.
Author – Thomas Alling runs a blog where he writes about article marketing and search engine optimization. On his blog, you will also find posts on the popular topic “make money online“. In addition to this, Mr Alling writes unbiased reviews in the ‘make money surveys‘ niche.