What is Google up to Outside of Search and Are They Evil?

What is Google? I know that a lot of what happens in the SEO world is focused on the mechanics of Google, why searches come out the way they do, and their recent developments.

I want to take a slightly different approach and look at Google itself so that we can start thinking about what it is they are doing behind the algorithms. To look at how they are trying to grow their business far beyond their original concept, being a search engine, and perhaps even far beyond their current core philosophy (point 6) and their original unofficial motto – “Don’t be evil.”

What is Google up to Outside of Search…and Are They Evil?

The first article that lead me down the path of thinking that Google was becoming less altruistic than it once was is an article that appeared back in May 2013 over on the BBC’s website about tax avoidance by the Google UK office.

To be clear, they’re not doing anything illegal, they’re simply structuring it so that their over 650 million USD of turnover are only taxed to the tune of 10 million USD. Remember, this is the same country which once held their own most beloved citizens, The Beatles, liable for a 95% supertax on their earnings.

How they are doing this comes down to the fact that they have located their regional offices in Ireland (Dublin) and Bermuda – lower tax jurisdictions than being right in London proper. Other possible ways that Google could be doing this is by transferring high charges that have been levied against one national office to another lower division in another country. It isn’t illegal, but it isn’t done with the best interest of anyone but the company in mind – self centered actions are a part of being evil.

what-is-google

Does Google want a monopoly on…everything?

Google was once a simple page with a logo and a search bar. That is all Google did – search. They did it so well that they expanded into other online fields:

  • Gmail gave them their own email client
  • Google maps allows them to find your route for you
  • Google Street View has been down your road with a camera snapping 360 degree photos
  • Google Drive stores your documents in an easily accessible cloud
  • Google Glass is their attempt at entering the gadget market
  • Google + is their faltering attempt at a social network
  • Google +’s new photo backup system may replace Instagram for your photo sharing needs, and possibly shutting down their Picasa service
  • Google purchased YouTube to control and track what you are watching online (along with the whole changing of how people comment on YouTube through Google+ controversy)

And that is just a small list of what Google currently owns. Google is a whole lot more than just a search engine, and yet here we all are putting so much thought into their search feature. I think more and more that the Google search team is Matt Cutts alone in a room with a box of cookies wondering where all his friends have gone, while everyone else at Google is off working in a completely different field.

How this is leading them away from their original company goal, not being evil, and towards being a more monopolistic company, came about after reading another article on the BBC. This particular one looked at their recent acquisition of Nest Labs – a smart thermostat maker that connects to the internet. This may sound innocent, but what about sensors that begin to track your movement through thermostat? They can tell when you come home, when you open your fridge and what rooms you use. This data could be filtered back to those all important people – advertisers. Would this be innocent and anonymous data mining for PR firms, or outright invasion of privacy on an evil scale?

Coupling this purchase along with their buying of Boston Dynamics, who make humanoid robots, and their work in developing autonomous cars, and you’re no longer looking at a search engine company. You’re looking at a company that is determined to be a part of your everyday life in the near future – a monopoly is the most evil of companies. With the things mentioned in this paragraph alone, who can’t help but think of the 2004 film I, Robot?

That last comment was said jokingly. I hope.

Is Google an evil monopoly?

They’re not quite there yet, they’re more like evil-curious. For one, read an article like this which details their charitable donation to a local youth program.

For another, Google is still very much an online company with their immediate interests vested in what happens when you’re on the computer. Their future ventures are moving further and further away from this and when they succeed…that is when we will truly see whether or not they are evil, or if they have designs on being a monopoly.

I think it is worth a moment or two to determine, for yourself, when you would step away from using any Google services before you go back to debating the fine points of how the latest algorithm tweak changes things for marketers.

How To: Use Google Adsense to Generate Revenue

AdSense is one of the most powerful PPC (Pay-Per-Click) programs available on the Internet. Adding Google AdSense to a blog is very simple, and it can easily generate profits, even for a small blog with less than 100 visitors a day. While it is simple, there are some powerful ways to use AdSense that will optimize it for your blog.

#Analysis

When you go to the AdSense website you will find there are many different modules and it can become overwhelming. First, start by customizing your AdSense ads. You can change the color of the links, the ad box itself and how the box looks. Many marketers have found that making the AdSense text the same color as your links, typically blue, is the best way to attract user attention. This is because users look at the blue as a clickable color, since blue commonly signifies a link.

However, some marketers say to use a color that clashes the website, so that users will be drawn to the ads. For example, if the website is blue, make the text red. This method has worked well for some, and has been disastrous for others.

#Strategy

AdSense allows you to show text ads, image banners or both. Banners have a stigma of being purposely ignored and not clicked, but they tend to offer more money per click. While this comes down to experimentation, most marketers agree that using text ads exclusively is the best. By using text ads, you actually get two or three advertisers per advertising block, increasing the chance that a user will find something he or she is interested in.

Google only allows a maximum of three ad blocks per website, and you should never go above this amount. While three blocks are the maximum, using one or two blocks has been a successful strategy for some people. When three blocks are used, Google may have to struggle to find ads that work with your blog post, but if there are just one or two, then ads will almost always be relevant.

#Tips

Positioning the ads around your blog is also important. You don’t want to throw three ad blocks at the top of your blog, because this looks unattractive and makes very little use of your blog space. Instead, place the blocks at hotspots. Where do your eyes go immediately when you look at your blog? Most of these spots are in the header, at the top of a post, in the middle of a post, towards the left or right side, or at the very bottom. The most common are the header, top of post, and side of blog.

When you write a blog post, AdSense contextually understands what the post is about and makes relevant ads, so you don’t need to worry about getting ads that are about your blog’s niche.

After the initial setup, the best way to make money with AdSense is just to write good content. You cannot tell people to click the ads, this is against Google’s TOS. However, if you have good content, this will attract traffic to your blog, and you will typically get several clicks per every 1,000 visitors.

 

————
Author – Michael is an expert in online marketing and monetizing websites through optimization of Google Adsense campaigns and targeting. Combined with targeted Google Adwords management website owners can deliver traffic at a lower cost than the revenue they receive through Adsense, making this an effective method to grow your online business.

10 Tips For Your Google+ Account

Google has finally found a way out to develop a niche for them in the social networking arena, which is their new child Google+. This is being spoken of much as the most potent competitor for some of the current leading social networking websites like Facebook, Twitter and LinkedIn. Discussed here are some of the best ten tips for
enhancing your Google Plus experience.

10 Tips For Your Google+ Account

1. Circles:

Share your posts to everyone publicly or only to a group of people using circle or circles of people. This is also possible to share with particular individuals by typing their name or email address, which makes this much more attractive. This is a very useful social networking tool making it fully under your control and is highly user friendly!

2. Rename albums in Google +:

This is one of the recently added functionality and you can rename photo albums in Google +, by following these simple steps: Photos à albums à click on the album title and rename it. This is also possible to share the albums from your Picasa folders easily as this is from Google too!

3. Alternate links:

There are a number of alternate links available to access Google+, which permits you to choose the one that works over https for secured connection. Some of the alternate links of Google plus are http://plus.google.com/, http://google.com/+, http://google.com/plus and if you are accessing from mobile phone then the link address is http://m.google.com/plus.

4. Make +1 Tab Public:

By default, the +1 tab is disabled so that only you can view it, but this is possible to make it public by visiting your profile and editing your profile. Click on the +1’s tab and tick mark the option, ‘show this tab on my profile’, following which everyone will be able to see the +1s by you.

5. Drag and drop photos and videos:

This is one of the interesting options that you can drag and drop videos and photos in contrast to the tedious uploading method on Facebook and Twitter, which is going to make this stand out as one of the best means of photo sharing website.

6. Manage:

This option is going to let you know how the Circles are going to appear to everyone on your profile. What you need to do this for this is to open Google+ from your profile and edit it by clicking the round black-grey icon and select the desired options, and this is possible to choose to hide the “have you in circles” box.

7. Enable chat for circles:

This is going to be the only one social networking site that is going to let you enable chat within a group of people, by enabling chat within the circles, that you need not post comments, in which people whom you don’t want to participate will do so. All you need to do is to enable chat for circles.

8. Trick to invite anyone to Google+:

Since Google+ is in its initial phase, Google has restricted the number of people whom you can invite to be your friends, which is a black mark for Google though, in comparison to other social networking sites. However, a small trick to overcome this hurdle is to make a post and share it with particular people who do not have a Google+ account, that they will find themselves being automatically being directed for procuring a
new Google+ account.

9. Use your Gmail account to access Google+:

This is possible to share comments and check notifications in Google+ using your Gmail account directly, with no need of opening a separate page. This is what is called seamless integration of both the accounts into one.

10. Q Key trick:

While you are on the Home tab of Google+, press the q key twice on the keyboard to search and add people to your chat list, with only a second gap for the next press.

Comments are appreciated!!

 

——–
Author – Praveen is associated with a web hosts company which has a very good web host reviews