All You Need to Know About Internet Marketing

Online Internet marketing is the process wherein one markets his or her products and services on the online platform.. There is a usual misconception among people that online marketing is all about websites and blogs. This is far from reality. In fact, just owing a website and putting your products is never adequate. A million websites are made everyday and a million are destroyed. What makes an online product stand apart from several others of its kind is the main question. Content and domain name can be added by any tom, dick and harry. Experience and a strategic planning in the field of online marketing is important.

Online marketing is done through a variety of tools, be it websites, social media or blogs. It has become the need of hour from businesses, as they are transforming themselves and opting for online platform to market their products and ideas. It is undoubtedly a booming choice among the tech-freaks, as it gives you the freedom of time and money. Let us have a look on how is it done.

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Ways to do Online Marketing

Online marketing, also referred to as Internet marketing is basically accomplished in the following two ways:

  1. Search engine optimization (SEO)
  2. Search engine marketing (SEM)

Many more ways are being discovered everyday by the experts.

What is SEO?

SEO is basically search engine optimization. It means that the owner of the website needs to customize the content of the website in such a way that it suits the search engines aptly. It involves using backlinks, internal links and much more. Original and quality content has redefined SEO in the recent days with the arrival of Google Panda Update.

What is SEM?

SEM or Search Engine marketing serves similar to SEO. You get paid for every click, when you visit some specific websites. Similarly, you get paid for inclusion in a particular website. All these measures combined with a few more like contextual advertising boost the search engine visibility of any website or blog. To cap it all, SEM refers to the linking of advertisements with relevant content to improve its rankings in the top search engines like Google.

Affiliate Marketing

It is an effective way to market your products and services. As a vendor, you hire affiliates who get paid by you, every time they successfully promote your product. It is soon becoming a much-accepted way of doing online marketing. One must think of affiliate marketing, if he or she aims at reaching a vast target audience in quick time.

Social Media

Facebook, Twitter and other such social media marketing websites are gaining huge names in the world of online marketing. The fact that more and more people around the world use these websites emphasis’s on the importance of these websites in providing a great platform to put forward and spread your online business.

Author – Gaurav Jaggi of techmean writes on cool Internet Marketing tips, and detailed reviews on the hottest gadgets and gizmos.

How To: Use Google Adsense to Generate Revenue

AdSense is one of the most powerful PPC (Pay-Per-Click) programs available on the Internet. Adding Google AdSense to a blog is very simple, and it can easily generate profits, even for a small blog with less than 100 visitors a day. While it is simple, there are some powerful ways to use AdSense that will optimize it for your blog.

#Analysis

When you go to the AdSense website you will find there are many different modules and it can become overwhelming. First, start by customizing your AdSense ads. You can change the color of the links, the ad box itself and how the box looks. Many marketers have found that making the AdSense text the same color as your links, typically blue, is the best way to attract user attention. This is because users look at the blue as a clickable color, since blue commonly signifies a link.

However, some marketers say to use a color that clashes the website, so that users will be drawn to the ads. For example, if the website is blue, make the text red. This method has worked well for some, and has been disastrous for others.

#Strategy

AdSense allows you to show text ads, image banners or both. Banners have a stigma of being purposely ignored and not clicked, but they tend to offer more money per click. While this comes down to experimentation, most marketers agree that using text ads exclusively is the best. By using text ads, you actually get two or three advertisers per advertising block, increasing the chance that a user will find something he or she is interested in.

Google only allows a maximum of three ad blocks per website, and you should never go above this amount. While three blocks are the maximum, using one or two blocks has been a successful strategy for some people. When three blocks are used, Google may have to struggle to find ads that work with your blog post, but if there are just one or two, then ads will almost always be relevant.

#Tips

Positioning the ads around your blog is also important. You don’t want to throw three ad blocks at the top of your blog, because this looks unattractive and makes very little use of your blog space. Instead, place the blocks at hotspots. Where do your eyes go immediately when you look at your blog? Most of these spots are in the header, at the top of a post, in the middle of a post, towards the left or right side, or at the very bottom. The most common are the header, top of post, and side of blog.

When you write a blog post, AdSense contextually understands what the post is about and makes relevant ads, so you don’t need to worry about getting ads that are about your blog’s niche.

After the initial setup, the best way to make money with AdSense is just to write good content. You cannot tell people to click the ads, this is against Google’s TOS. However, if you have good content, this will attract traffic to your blog, and you will typically get several clicks per every 1,000 visitors.

 

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Author – Michael is an expert in online marketing and monetizing websites through optimization of Google Adsense campaigns and targeting. Combined with targeted Google Adwords management website owners can deliver traffic at a lower cost than the revenue they receive through Adsense, making this an effective method to grow your online business.