Online Internet marketing is the process wherein one markets his or her products and services on the online platform.. There is a usual misconception among people that online marketing is all about websites and blogs. This is far from reality. In fact, just owing a website and putting your products is never adequate. A million websites are made everyday and a million are destroyed. What makes an online product stand apart from several others of its kind is the main question. Content and domain name can be added by any tom, dick and harry. Experience and a strategic planning in the field of online marketing is important.
Online marketing is done through a variety of tools, be it websites, social media or blogs. It has become the need of hour from businesses, as they are transforming themselves and opting for online platform to market their products and ideas. It is undoubtedly a booming choice among the tech-freaks, as it gives you the freedom of time and money. Let us have a look on how is it done.
Ways to do Online Marketing
Online marketing, also referred to as Internet marketing is basically accomplished in the following two ways:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
Many more ways are being discovered everyday by the experts.
What is SEO?
SEO is basically search engine optimization. It means that the owner of the website needs to customize the content of the website in such a way that it suits the search engines aptly. It involves using backlinks, internal links and much more. Original and quality content has redefined SEO in the recent days with the arrival of Google Panda Update.
What is SEM?
SEM or Search Engine marketing serves similar to SEO. You get paid for every click, when you visit some specific websites. Similarly, you get paid for inclusion in a particular website. All these measures combined with a few more like contextual advertising boost the search engine visibility of any website or blog. To cap it all, SEM refers to the linking of advertisements with relevant content to improve its rankings in the top search engines like Google.
It is an effective way to market your products and services. As a vendor, you hire affiliates who get paid by you, every time they successfully promote your product. It is soon becoming a much-accepted way of doing online marketing. One must think of affiliate marketing, if he or she aims at reaching a vast target audience in quick time.
Facebook, Twitter and other such social media marketing websites are gaining huge names in the world of online marketing. The fact that more and more people around the world use these websites emphasis’s on the importance of these websites in providing a great platform to put forward and spread your online business.
Author – Gaurav Jaggi of techmean writes on cool Internet Marketing tips, and detailed reviews on the hottest gadgets and gizmos.