Tag Archives: SEO

The Importance of Linkbuilding in Modern SEO

Links are vital for any blog. They can, of course, be understood to have two broad categories: inbound and outbound. They’re both worthwhile. Both types of links can also provide you with valuable information about what type of the niche your blog is appealing to and about how you may be able to market it more effectively. Here are some of the aspects of links that you should consider.

Outgoing Links in Blog Entries

It’s generally accepted that people leaving your site is a bad thing. It’s actually not that simple. When people come to your site and they find a link that leads them to something they really appreciate, you’re making a good impression on them and it’s likely that they’ll come back to your site. They will view your site as a reference, precisely because it is a reference.

When you link to an off-site location in a blog post, make sure that the link is relevant to what the post is about and that it actually enhances the blog post by providing interesting additional information for the reader. Consider, for a moment, that some of the most successful blogs in the world are made up largely of links to content that doesn’t even show up on the blog’s own site.

There are various utilities that allow you to inspect your links to make sure that none of them are broken. Make sure you run one of these once in a while. Search engines don’t like sites that have a lot of broken links on them and, if they start to build up on your site, it may start to have a negative effect on your search engine optimization efforts.

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Inbound Links in Modern SEO

The best kind of inbound link you can have on your blog is an inbound link utilizing your keywords from a site with very high Page Rank and a lot of traffic. These are hard to come by. Most of the time, you’ll be getting links through directories, link swaps with other webmasters and other bloggers and, if you’re lucky, from any blog posts you’ve managed to publish on blogs much larger and more popular than your own. You need to make certain that these inbound links are of a high quality, just as is the case of outgoing links.

If you go to Google, you can execute a search to find out what sites link to your own. The syntax is: “link:TheURL.com” without the quotation marks and with the URL you want to know about replacing the sample URL. This will give you a list of sites that have inbound links to your own. Take a look at them and see if they’re the kind of sites that you actually do want to have inbound links from. If not, you may want to do a bit of reputation management to displace them in importance or get your link removed. Feel free like the kid below in modern SEO!

modern-seo

Including links in your blog posts to other posts within your site is generally considered to be a good idea, as well. It’s a particularly good idea if it actually serves the reader. It creates a situation where the reader can keep clicking links and going through your content, increasing the amount of time that they spend on your site.

Having good links on your blog can make sure that you are getting the most out of the work you put into it. WordPress templates make it easy to customize the look of your links, which ensures that readers see them and are more likely to click on them. WordPress also has many utilities that allow you to give links a more attractive format than they have by default.

This article is written by: Olga Ionel is an original writer at ThemeFuse.com – a leader in the WordPress themes industry. She is fond of sharing SEO and blogging ideas. If you would like to guest post at RealTimeTricks, check our guest posting guidelines.

Image Credit – Sean Dreilinger & interaria.

Best Tool for SEOs and Webmasters – Blekko

Today while surfing I found a best tool for SEOs and webmasters which is actually a search engine name blekko. Approximately a year back I had written on how blekko works it was said that blekko is launched to kill Google which might get true, I think. This can become your next choice to check SEO of your site/blog.

blekko launch to kill google

It filters out all poor quality and irrelevant websites, as they’ve overrun the web and dominate search engine results. Blekko is a better way to search the web by using slash tags.

Not sure if it will kill Google or not but the SEO tool blekko provides is impressive. You will surely want to check DOMAIN SEO and URL SEO which includes duplicate content, domain report, inbound links, site pages, outbound links, internal links, sections, and source. It gives such an impressive report that you will like to bookmark the tool for its future use. As for the number of backlinks listed Blekko is one of the most accurate tools I have seen in after a long while.

Blekko Best Tool for SEOs and Webmasters

SEO Report

Screenshot above is taken to show how it shows SEO report of any website/blog. You just have to write yourdomain.com and after that put slash tag and write SEO, for instance if your site name is www.realtimetricks.com write realtimetricks.com/seo and hit enter to check SEO report prepared by blekko.

Review – The way it shows site/blog inbound links is really cool! A chart showing how many countries are linking to your site it includes states too and the site/blog linking to your site/blog. Also I found a box above those two boxes to put another site to compare with, which is great in this competitive blogging world! Remember you need to register yourself in blekko before you check your SEO report.

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Make More Money by Cloaking Your Page Links Effectively

The internet today has become a wide and reliable source for selling and buying products. The internet industry that has developed it’s presence is full of competitors who are entangled with each other for a cut-throat competition to get the maximum number of visitors and a higher amount of revenue. They try and market themselves in any way possible, from social networks to deep linking SEO, so that they can gather maximum importance in search engines.

One keen practice that these internet marketers make use of these days is known as link cloaking. The word “cloaking” itself means dressing up or hiding. Therefore link cloaking refers to indirectly hiding or depicting a link of any website or your own webpage such that the search engine spiders or even users for instance do not realize its genuine source. This practice is really helpful for those who wish to have more visibility of their site content and products rather than just cling on to their domain names.

Make More Money by Cloaking Your Page Links Effectively

Affiliate businesses are the ones who reap the maximum benefits and consider cloaking a blissful technique. This is because for an affiliate, its site is not usually claiming to own the products that it displays or promotes throughout the internet. On affiliate sites you would often find links that point directly to their client’s domain. Once a person visits the affiliate site and intentionally clicks on the links to make a purchase he is taken to an alien site which also has a different and usually easy to remember domain.

This makes the visitor understand that the previous site was one developed by an affiliate webmaster and there was no need in visiting his site to make a purchase later or the next time it was to place an order.

However a smart affiliate would usually practice link cloaking to cover the genuine site he is supposed to redirect the visitor to make a sale. With cloaking, even the visitor may not feel alienated and would usually remember the affiliate’s site as to make a purchase either the next time or make another purchase.

Reasons Why You Should Cloak Your Links

Reasons Why You Should Cloak Your LinksMany affiliates who manage such sites to earn through commissions usually are not fully aware on coding and scripting of the site. Therefore those whose sites are not secured are prey of getting them stolen or hijacked through these expert webmasters who identify these people as being affiliates. Link cloaking fools them to think that the products appear on the same site rather than any other.

Many visitors these days are getting smarter and want stuff to be easier for them. If they saw links that were long, ugly and a bit complicated on your site they would rather not visit them next time. Cloaking your links may not only make them friendlier to the eye but also make it more search engine friendly by adding a little keywords in the new link you prepared for a page.

 

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Author – Thomas Alling runs a blog where he writes about article marketing and search engine optimization. On his blog, you will also find posts on the popular topic “make money online“. In addition to this, Mr Alling writes unbiased reviews in the ‘make money surveys‘ niche.