Earlier it was Google Panda that lashed many websites, and now it is Google Penguin continuing where Panda left. This is one of the major problems with online business, as search engines tighten their rules websites are hit randomly this shows the need to have an effective SEO plan in place before starting an online business.
A typical SEO plan outlines your marketing goals, your target customers, and plans to achieve those goals. There are plenty of SEO techniques, but a SEO plan that has a right proportion of various techniques is more likely to succeed than a SEO plan that focuses too much on a single SEO technique say, keyword optimization.
Here are some of the SEO techniques you can consider having in your SEO plan.
SEO Plan: Keyword Selection
As search engines rely on keywords to filter out web pages, selecting right keywords is vital for any online business. The very first thing is to find out the approximate set of keywords your target customers are likely to use. This can be done by using any keyword research tools.
As of now, the most widely used is Google Keyword research tool. Using this tool is quite simple and straightforward, except that you need to pay keen attention on certain important parameters like broad selection, specific selection, competition, and search volume.
As the name says, specific selection would allow you to choose exact keywords whereas broad selection would allow you to choose words that are almost closer to your keywords. So, by keeping both broad and specific selection checked, you can pick up a mix of keywords that are likely to attract wide range of customers.
The next two important parameters are competition and search volume. Keywords with low competition and high search volume means users are in need of certain information and there aren’t many websites meeting the criteria.
Therefore, you can pick up such keywords and provide useful content to boost your website’s visibility naturally. However, you need to choose optimum number of keywords, as stuffing your content with too many keywords would make search engines penalize your website.
Additionally, you can also focus on keyword phrases. Most of the time, people search for specific information like reviews, comparison, advice on certain products, or help with purchase decisions. So you can either have entries in standard rating websites or include appropriate content in your website.
This will prove that your website has much more than mere generic content.
SEO Plan: Website Content
After choosing the right set of keywords, you might be tempted to stuff your content with those keywords. Theoretically, a search engine should rank such sites well, but it doesn’t work that way. Search engines gauge your content using different parameters like your authority, links shared in social media sites, validity of information, current trends, and demand for a topic.
Apart from using all these parameters, search engines also give much importance to keywords. So you need to have catchy titles with relevant keywords and keyword phrases. The bottom line is this: the fresher and more informative your content is, the more likely readers and search engines will like it.
SEO Plan: Online Marketing
A good marketing plan is certainly necessary to promote your products online, to maintain a good link profile, and to improve your website’s ranking. As social media has been gaining popularity, you should consider promoting your products in Facebook, Twitter, or YouTube. The advantage is you could garner the attention of millions of users by promoting your website in any of these sites.
However, social media sites are like double-edged sword, i.e., you will gain attention for both good and bad service alike. So if your product or service isn’t that good, you might need to stay away from social networking sites, whereas if you are confident about your products, then you can harness their power to reach millions of people effectively without spending much.
Apart from these methods, you can also promote your products in the following ways
a. White papers: Document sharing is a great way to promote your products and gain search rank. You can publish white papers about the services or products your company offers and publish them in Scribd. Google looks into Scribd for shared documents and links to site that posts it.
b. Presentations: Just like white papers, you can prepare presentations about the benefits of your products and post them in Slideshare.net, the world’s largest presentation sharing website.
Internet is vast and there are plenty of ways to market your products and boost your search rankings. But, not everyone is aware of feasible ways to promote their online business. In that case, spending time on preparing an optimal SEO plan would certainly throw more light on different approaches and would make things a lot easier.
Additionally, just like any other business, ideas keep evolving over time, so you need to keep your SEO plan open for changes.
About the author: Alia Haley is a blogger by profession. She loves writing on technology and autos. Beside this she is fond of fancy accessories. She is a tech freak and loves to write on her sites cellphonebeat and Gizmowatch.