Tips on Increasing Website Traffic through Google Images

What do you usually do whenever you spot a great photo in search results? Do you download and save it on your computer or do you click on the site that has uploaded it? If you do, imagine your readers clicking on the pictures, which your domain ranks for. This is a good way of increasing website traffic through Google Images.

As for me, I do both. I love browsing the Web for cool pictures of just about anything, from chocolate cupcakes to fashionable dresses. If I see an amazing image, I immediately download it on my laptop. Then, I check out the site that hosts it to find out if it offers other quality photos. I also go over the content if the title looks promising.

increasing-website-traffic

Why am I telling you this?

I am not the only person who likes to do these things. Several users out there look for photos too and if they come across one they like, they may just access the site that owns it.

So what does this have to do with you then? If you have a website, you can benefit greatly from these individuals.

“How?”, you may wonder. You can boost your site’s visibility.

How Do You Get Targeted Traffic From Google Images?

A user once posted this question as a comment to my blog post. He wanted to find out how I was able to determine if the stream of people coming in my site was indeed relevant.

I told the person that the traffic I get from such results is generally targeted since most users’ searches are specific. If, for example, I have a photo of a black dress and I optimise it properly, it can rank high for keywords I am using. And if these people visit my website, this is when I obtain quality traffic.

You Can Benefit From Google Image Search

increasing website traffic through google images

Given that insight, it goes to show that you can increase the number of users visiting your site by adding your pages with photos.

As a note though, you do not just put any pictures. You must choose those with high quality and relevancy to your topic. Other than that, you need to apply the following tips:

Place The Right Photos

Assuming that you are writing about enjoying a holiday cruise in the Caribbean but the images show snow-capped mountains and chalets. Do you think there is a connection here?

Obviously, the answer is no. And if you insist on doing this repeatedly, you may lose some of your readers’ interest as well as your credibility. They may even deem you incapable of providing valuable information.

If you don’t want this to happen, always choose your photos carefully. Before you add them, don’t forget the next ideas.

Incorporate Keywords

Where? In strategic places like the following:

  1. Filename – Change those series of digits with something more concise and descriptive. Maybe you can use Caribbean-sailing-holiday.jpg (note the jpg, which is the recommended extension) for a photo of your trip to the destination.
  2. Alttag – Also called alternative text, you need this so that the search bots can index and crawl your images for related terms. You also require this as a code for screen readers to help the software interpret pictures’ content for the sake of visually impaired users.
  3. Caption – You can choose to skip this aspect. But, personally, I prefer photos with descriptions. This is why I never forget to place one for my own images.

Show Your Creativity

Hmm, does this tip seem tricky? How can you be artistic with your photos?

Well, don’t just settle on boring ones. You can use comic strips, Instagram or Photoshop-edited pictures, or adorable stick figures. However, make sure that they are appropriate for the topic.

Remember, it is all up to you to make your site content interesting. So don’t be afraid to experiment and express your individuality through your work.

Final Thoughts

Do you think these strategies will work for you? You will never know unless you try, right?

So, what is your experience with Google Images? We would like to know what you have to say.

About the Author: Emma Tomlinson is the Head of Retail at Smart Traffic, an SEO reseller UK company that also offers marketing consultancy and search solutions.

Comments are welcome! Please do share this article if it may have helped you in any way! Also Like – Facebook & Follow us – Twitter to get connected.

4 Things to Do to Give Your Blog the Ranking Boost it Need

A blog has no life of its own until it is being read which is why bloggers are always on the lookout for the best ways to get traffic to their blog.

The key to blogging success isn’t just to get traffic, but to get quality traffic that you can retain. If you really want results then it will be a smart idea to make the search engines your friend.

The thing about being ranked well in the search engines is that it takes more than building a few backlinks and expecting results to come, it also has a lot to do with what happens on your own site. I have been studying how decisions I make on my website affects my rankings for a while now and I’ll be sharing a few tips with you below.

4 Things to Do to Give Your Blog the Ranking Boost it Need

1. Choose a Good Web Host

I can’t emphasize this enough. You’ve probably heard this several times but most people still take it with levity. When it comes to choosing a web hosting what guides the decision of some people is how much it costs, not how good the service is. This is a blunder that has to be fixed.

The reality about life is that you only get what you pay for and the internet is not an exception. If you look for a good hosting company and pay the right fees you will get quality service.

You should also be ready to upgrade your hosting as your site grows; don’t use shared hosting when your website is big enough for a dedicated server and you can afford it. If I were to personally recommend any web host it will be Hostgator.

If you’re wondering why having a good web host is so important the answer is simple; it creates a great user experience and loads fast, which leads to better search rankings for you.

2. Use a Clean Design

This also goes in the same line as going for budget over quality. Most people skimp on good designs because they think it is too expensive. Good things aren’t accessible to everybody and if you really want your business to succeed you should start learning to invest.

One great element that can give your blog the SEO boost it needs is a good design. Specifically asking my designer to help make my blog search engine friendly led to a boost in my traffic and my traffic has doubled since I started using that design.

The better your design the better rankings you’re likely to get.

3. Learn to Use Special Formatting in Your Articles

Using special formatting helps give your articles a boost and position your site as an authority. Aside from the fact that using special formatting makes your articles easy to read and more user friendly, it also tells the search engines that you’re a real person who cares about user experience.

Fortunately, there are also special formatting that search engines place emphasis on; such formatting include the heading tags (H1 tag, H2 tag and the H3 tag), bolding, italicizing or using blockquotes in your articles. These formatting help place emphasis on your points and if your keywords are included in any section where you use any of these tags it will have an effect on your overall rankings.

4. Encourage Social Sharing

Search engines are starting to place a lot more emphasis on social media with even Google integrating social into its search engine. I have noticed that it sometimes take a while for some of my articles to be indexed but the moment I tweetor share it on Facebook it will be indexed instantly; in other words, Google and other search engines monitor these sites a lot and you can easily increase your chances of success by getting shared a lot on them.

Make sure your articles are really valuable posts with attractive title that people want to share and also ask friends and readers to take a minute to share your content. Those shares might not result in a lot of direct traffic at the moment but the boost they will give your content in the search engines might be worth a lot in the future.

Bamidele Onibalusi is a blogger who loves to review hostgator coupon codes and resources for writers on his blog.